What happens when you create something “bad” intentionally and then use that leverage to your advantage? This year, we saw Oatly (who full disclosure, I’m a huge fan of and so is my tummy) create a “bad” commercial and then begin pushing shirts out on the streets that say “I Totally Hated That Oatly Commercial.” Don’t believe me that it wasn’t bad? Check it out for yourself here. They also made it on to the list of worst super bowl commercials of 2021.

What is the difference between building a brand and building a business? A brand is built to help the end consumer while a business is simply a transactional process between two or more parties. Brands can transcend market ebbs and flows due to loyalty that has been built over the long haul while businesses will struggle to preserve without that loyalty. Building a business can be faked but building a brand can only be faked for so long until your audience realizes that you can’t deliver what is expected every time.

If a team is fused together the limits to what they are able to accomplish is seemingly boundless.

Lets’ face it, we all from time to time have to take on projects that are not in our wheelhouse. Either we are taking on a project as a stretch goal, taking over a project for a colleague, or have started a new job with new tasks that aren’t familiar just yet.

It happens to all of us. The unfortunate reality for some of us is that our businesses are running on a skeleton crew and those who are still working trying to keep the business alive are most likely taking on new projects that might be a stretch.

Here are a few quick tips to tackle even the hardest of projects that seem outside of your wheelhouse altogether.

Due to the severe effects of Covid-19, business is slow for many. Here are 4 positive things to focus on during your downtime: operations, UX, products and services, and personnel.