A few years back, I was working at a coffee roaster doing education…which meant I did account management, inside sales, events, and a whole bunch of other things. One of the “other things” I was involved in, was communicating to our current clients about the new coffees that we were about to launch. Sounds simple, right? Wrong! Every single time a coffee was released, I remember it being an intense, grueling, and cumbersome month(s) long process. Once, I remember, we received a coffee early in the summer and didn't release it till we were well into the fall.

No one sets out to build a brand that just adds to the noise. In our experience, folks are excited about releasing their passion into their brand in an intentional way. You know, that thing inside of them that they’ve been wanting for so long. Perhaps they can't quite put their finger on what it looks or feels like but it's in their heart and they will know it when they see it.

It’s a big question but one that you and your team should be able to answer. If you can’t clearly articulate who your brand is, neither can your team and your audience wont be able to either.

If a team is fused together the limits to what they are able to accomplish is seemingly boundless.