Philipp Schallberger - Kaffeemacher

In this episode, Luke interviews Philipp Schallberger, the co-managing director of Kaffeemacher. Philipp recounts his studies of smallholder agricultural supply chains, which provided the framework to analyze and seek to improve coffee supply chains. Schallberger shares his perspective on the responsibility and joy that we hold on the consuming side of the industry.

A hallmark of Kaffeemacher is their commitment to sharing knowledge and growing their business through generously sharing what they have learned. This can be seen through their extensive library of coffee educational material on YouTube, podcasts, their blog, and the classes offered at their academy. He also describes the company's unique structure, which allows them to make unconventional decisions, such as investing in a coffee farm in Nicaragua for learning purposes, without the pressure of traditional business structure and expectations. Ultimately, Philipp underscores the significance of storytelling in connecting people and fostering a sense of responsibility and joy.