2024 is well underway and the coffee event circuit is a crucial time to build relationships especially for anyone in B2B sales. Needless to say, the worst feeling around this time is making the investment to be present at key events and not utilizing the opportunity well. Perhaps what’s worse is thinking you are prepared, then getting to an event and realizing you need something that you don’t have and can’t run down to Walgreens to pick up. Who among us hasn’t felt that sinking feeling of regret, when a prospect asks you for your business card and you don’t forgot to get some cards printed in time. Lucky for you, we compiled a list of key things that you need to make sure you maximize your investment and make the most of the time.

When I was on the client side and hiring creatives and agencies, I remember feeling a bit violated when creatives and agencies that we’d work with wouldn’t provide us with source files. It felt a bit trapping that I wouldn't be able to make infinite changes and modifications to the finalized designs. The exact conversation in my head went something like, “We are paying the creative / agency for a service and they are only providing a finished product, not the editable version.” That very conversion begs the question…what service or product would you ever be happy paying for that isn’t a final product? Likely, not very many if any. So why would creative services be any different? The truth is, it isn’t.

There’s a special moment that occurs in coffee roasters everyday around the world. It’s the moment that green coffee samples arrive at the roastery. For mid sized roasters moving 3,000 - 5,000 lbs + a week, there are typically a handful of key people that engage with your samples when they arrive to their roastery.

Got a rebrand on the brain? Perhaps you think it’s time for a brand refresh or a full rebrand. How can you really know if it’s a good time to invest in a rebrand? Well, you are reading a blog written by a branding agency, I bet you are thinking that we’d tell you, “Now’s the time to rebrand!” but of course it’s a bit more nuanced than that.

As it relates to branding and marketing in specialty coffee, we see the same sort of tactics, tools and visuals being overused to the point that different coffee companies, whether they are on the green or roasted side of the industry, are almost indistinguishable from one another.

Ever wondered what would happen if you posted your TikTok’s as Instagram Reels? Our sister company, pomelo coffee consulting, gave it a try to see what would happen