The connectivity that a brand or person can now have due to social platforms is unprecedented. The fact that a person can keep up with a friend who lives in a different state or that one of our green coffee clients can reach out directly to the folks cultivating and processing coffee - instantaneously, for free, internationally at any time through any of the apps that went down is wildly unprecedented. Just a few decades ago, the best mankind had was a car phone and now we carry around little computers that can get directions to dinner, find a life partner, or order pizza without leaving the chair you are sitting in is pretty amazing.