At least once a week, a prospective client reaches out seeking one or or all of the following via social media: to grow followers, increase visibility, sell more product, etc. These conversations aren’t always easy because the expectation has been set by folks that you just set up an instagram account and then you just grow organically out of nowhere with no strategy or plan.

The myth is, if your brand just does social right, all your problems will be solved. You’ll have more sales than you can keep up with, you’ll have to hire people faster than you want and your brand will be in front of the masses, just like that! But this is the myth.